Australia is known for its New World wines. The country ranks in top ten international wine producers and exporters. The key to success of the Australian wine industry is innovation, technology, consumer-specific approach and fruit-driven wines. The Australian wine is mainly “fruit-driven”, because the wine exhibits flavors of the fruit used instead of features of the wine making region. Some producers even add acid to the wine to achieve an appropriate level of acidity as the industry permits acidification.
In Australia, grape growing and winemaking are two separate commercial activities. The wine makers purchase most of the grapes required for wine production. Well-developed refrigerated transport system facilitates grape purchasing from different parts of the country irrespective of the distance. The industry is highly mechanized, for there is a shortage of labor and water in the country. Handpicking of grapes is a rare phenomenon.
Many Australian wine producers undergo formal training to learn the nuances of the wine making. The Australian Wine Research Institute of Adelaide has international reputation for its high wine academic standards. The annual wine show, where best products are awarded, is a norm in the country. The show takes place in all state capitals.
The country uses Cabernet Sauvignon, Merlot, Pinot Noir and Shiraz grapes for red wines. White wines are made from Chardonnay, Riesling and Semillon grapes. The industry also uses Grenache, Marsanne, Mourvedre, Petit Verdot and Verdelho grapes for wine making.
Main Wine Regions
Although all Australian states grow grapes, there are four principal wine producing regions: New South Wales, South Australia, Victoria and Tasmania, and Western Australia.
New South Wales excels in world famous Shiraz and Semillon wines.
South Australia offers more than 50% of raw material used in the industry. The region makes more than half of red wines produced in the country, including Cabernet Sauvignon, Riesling and Shiraz. Almost all big wine producers have their headquarters in the region and many small companies have their offices too.
Victoria and Tasmania produces classy Chardonnay, fruit-driven Pinot Noir, honeysuckle Marsanne, peppery and sparkling Shiraz, and fortified wines.
Western Australian wines are fruity in flavor. The region focuses on Cabernet Sauvignon, medium-bodied Pinot Noir, Riesling and Shiraz wines.
Leading Wine Producers
The five leading Australian wine companies control the industry: Southcorp Wines, Orlando-Wyndham, BRL Hardy, Beringer Blass and McGuigan Simeon Wines.
Southcorp Wines is known for its high-quality Chardonnay and Shiraz. Blass’ specialty is the best Rieslings and red wines. Hardy is popular for its sparkling wines. Orlando owns the world-famous wine brand, Jacob’s Creek.