Highlights of FENAVIN

Feria Nacional Del Vino (FENAVIN), the Spanish Wine Trade Fair, will take place from May 10-12, 2011 in Ciudad Real, a 50-minute train ride from Madrid. The annual national level fair, focusing on the Spanish wine, stimulates both international and domestic wine businesses. Wine distributors and importers from over fifty countries, including Germany, the United States of America, Great Britain, Poland, Japan, Czech Republic, Holland, Belgium and Sweden, will participate in the fair. Many educative, entertaining and informative events have been planned. Browse through the following highlights and select events to attend as per your taste and convenience:

• The Provincial Government of Ciudad Real, the Spanish Confederation of Employers Association (CEOE), the Spanish Confederation of Small and Medium Sized Companies (CEPYME) and the Chamber of Trade and Commerce will organize Showcase Dressing Contest. Merchants of Ciudad Real will decorate their shop windows with wine growing motifs / viniculture elements. Five best decorations based on enology and viticulture will receive prizes worth EUR 12,000.00. The best decoration will be awarded EUR 4,000.00.
• Guillermo Burgos, a well-known musical instrument maker and composer, will play his 12-string guitar during wine tasting sessions to pair music with wine. He will interpret rhythms of all wines that will be tasted.
• Paloma Mayordomo who teaches at the Alonso Quijano School of Writers will demonstrate two ways to use wine as a tool. Paloma’s workshops will illustrate that wine can be used as ink to write literary works and paint.
• The Contact With… program, a computerized tool designed for the fair, will enable interaction between all wineries and buyers participating in the fare. Buyers and producers can place their agendas on the tool for an easy and a wider reach.
• The Wine Gallery will feature most of the brands of the exhibitors, ensuring that wine professionals can taste all products in calm and comfortable ambience without visiting each and every pavilion.
• Ramón Tamames, Jean Monnet Chair holder and Full Professor of Economic Structure, will review the Spanish wine market at the fair in his lecture “An Enological Country of 100 Wines and 4000 wineries”. The focus will be on governance or management of growing number of the Spanish wineries.
• Balzac Communications & Marketing’s President and noted wine consultant Paul Wagner will deliver lecture “The Sales Approach That is Used with Spanish Wines in Need of a Change of Strategy”. He will focus on the US wine market and elaborate on “disadvantages” of the Spanish wines.